Influencer Rate Calculator
Estimate how much to charge — or pay — per sponsored post based on followers, engagement rate, platform, content type, and niche.
Influencer tiers
Tight community, highest ER
Strong niche authority
Solid reach + engagement
Mass reach, brand awareness
Celebrity-level reach
Niche premium
Scale creator content with AI
Autoadify replicates top-performing influencer content styles and schedules them across all your brand accounts automatically.
Join the WaitlistHow influencer rates are calculated
The follower baseline
The most common starting point is $10–$25 per 1,000 followers for Instagram, adjusted by platform. LinkedIn commands a premium because its B2B audience is more valuable per click, while TikTok is cheaper due to scale and lower intent.
Why engagement rate matters
A 50K account with 6% ER will outperform a 200K account with 0.8% ER in reach and conversions. High-engagement creators justify 35–65% rate premiums over the follower baseline. Always ask for recent analytics before agreeing a rate.
Niche and content type
Finance and tech audiences convert at 2× the rate of general lifestyle audiences — brands pay accordingly. Content type also shifts rates: a YouTube dedicated video is 2–3× a 60-second integration, while Instagram Stories are roughly half a static post.