Paid Social

ROAS / CPM / CPC Calculator

Calculate your key paid social metrics and compare against platform benchmarks for Meta, TikTok, LinkedIn, Google, X, and Pinterest.

Platform

Ad Spend ($)

Revenue from Ads ($)

Cost of Goods Sold — COGS ($) optional

Add COGS to calculate net profit

Formulas

ROAS= Revenue ÷ Ad Spend

CPM= (Ad Spend ÷ Impressions) × 1,000

CPC= Ad Spend ÷ Clicks

CTR= (Clicks ÷ Impressions) × 100

Meta (FB/IG) benchmarks

ROAS

Average2–3.5×

Good3.5–6×

Excellent6×+

Avg CPM$7–$12

Avg CPC$0.40–$1.00

All platforms — avg CPM

Meta (FB/IG)$7–$12

TikTok Ads$5–$10

LinkedIn Ads$25–$40

Google Ads$2–$5

X (Twitter)$4–$8

Pinterest Ads$5–$10

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Understanding paid social metrics

What is ROAS?

Return on Ad Spend measures how much revenue you earn for every dollar you spend on advertising. A ROAS of 4× means you earn $4 for every $1 spent. The break-even ROAS is 1× — but after accounting for COGS and overhead, most businesses need 3–5× to be profitable.

What is CPM?

Cost per Mille (CPM) is what you pay per 1,000 ad impressions. It measures buying efficiency: a lower CPM means your budget reaches more people. CPM varies hugely by platform — LinkedIn averages $38 vs Meta's $11 — because audience quality and competition differ.

What is CPC?

Cost per Click is what you pay each time someone clicks your ad. Lower CPC means more traffic per dollar. CPC is influenced by your Quality Score (ad relevance), the competitiveness of your audience, and the strength of your creative and call-to-action.