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source: https://autoadify.com/tools/paid-social-calculator
title: "ROAS / CPM / CPC Calculator"
type: free tool (no signup, runs in the browser)
---

# ROAS / CPM / CPC Calculator

> Calculates return on ad spend, cost per mille and cost per click for a paid social campaign, and compares against platform benchmarks.

**ROAS is revenue over spend, and it is gross.** A 3× ROAS on a product with a 25% margin loses money. Compare against your break-even multiple, not against a number from a case study.

**CPM and CPC diagnose different problems.** High CPM means an expensive audience or weak relevance. Low CPM with high CPC means the creative is not earning the click.

## Other free tools

Autoadify publishes 30+ free tools at https://autoadify.com/tools — calculators and references for marketers, plus font, bold-text and line-break generators for every major platform.

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_Source: https://autoadify.com/tools/paid-social-calculator · Autoadify — AI social media automation._