---
source: https://autoadify.com/tools/influencer-rate-calculator
title: "Influencer Rate Calculator"
type: free tool (no signup, runs in the browser)
---

# Influencer Rate Calculator

> Estimates a fair sponsorship rate per post from follower count, engagement rate, platform and content format.

**Engagement rate moves the price more than follower count.** A highly engaged micro account is worth more per follower than a large disengaged one, and usually converts better.

**Format is a multiplier.** Video costs more than a static post; exclusivity, usage rights and whitelisting each add materially and are where most negotiations actually happen.

## Other free tools

Autoadify publishes 30+ free tools at https://autoadify.com/tools — calculators and references for marketers, plus font, bold-text and line-break generators for every major platform.

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_Source: https://autoadify.com/tools/influencer-rate-calculator · Autoadify — AI social media automation._